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Selling to Millennials: Amp Up Your Generation Y Marketing
When you think about selling to Millennials – the generation born between 1981 and 1996 – do you picture them engrossed in their smartphones buying off social media? Because of their digital aptitude,...
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Marketing to Gen X Checklist: 6 High-Converting Tactics
Are you ready to tap into the formidable consumer force that is Generation X? Born between 1965 and 1980, Gen Xers are a blend of old-school charm and new-age tech savvy. They’re entering the pinnacle...
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The Future of Direct Mail DELIVERED Conference Recap
SG360° Vice President of Marketing, Melanie De Caprio, presented findings from The Future of Direct Mail annual market research at the DELIVERED conference in September. The full report of this...
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USPS Finalizes New 2024 Incentives for High-Volume Mailers
The United States Postal Service (USPS) has finalized two new incentives for mail owners to spur Marketing and First Class mail growth. Mailers will earn credit toward future postage for incremental...
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Postal Strategy & 2024 Outlook On-Demand Video
In anticipation of the January 2024 USPS postage rate increase, SG360° set out to help marketers take control of their direct mail budgets. Highlighting postal strategy practices that marketers are...
View ArticleIllinois Consumer Fraud and Deceptive Business Practices Act
This article is not intended to be construed or interpreted as legal advice, and all clients and organizations should consult their own legal counsel on any disclosure requirements in their mail...
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USPS Rates Increase January 2024 + New Incentives/Promotions
New United States Postal Service rates go into effect Sunday, January 21, 2024. Thankfully for marketers, this latest adjustment is generally much less significant than other recent price hikes. In...
View ArticleSG360° Continues Record Investment in Digital Print Platform Expansion
SG360°, marketing services provider and among the top three direct mail producers in the U.S., is excited to announce a significant move toward further expansion of their digital print platform to...
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Paper Pricing Fear: Is There a Paper Shortage in 2024?
Marketing minds want to know: is there a paper shortage still? Out of the post-COVID landscape arose extremely tight paper market conditions, significantly impacting pricing. In this blog, we’ll look...
View ArticleSG360° Secures Elite HITRUST r2 Certification
FOR IMMEDIATE RELEASE: April 29, 2024 Melanie De Caprio SG360° 312-388-4894 melaniedc@sg360.com Wheeling, IL: SG360°, a leading provider of integrated print and addressable marketing solutions,...
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Four Steps to Navigating the Complexities of AEP Marketing
Medicare insurance providers face a unique set of challenges when it comes to signing up new members during the Annual Enrollment Period (AEP). The process of updating benefit offerings each year,...
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The Future of Direct Mail 2024: Live Presentation Recap
SG360° has been conducting annual research since 2021 on the role direct mail has for marketers, and how consumers engage with it. We use The Future of Direct Mail insights to help our clients improve...
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World’s Greatest Features SG360° for Marketing Solutions
SG360° has been chosen by World’s Greatest TV as the best marketing solutions provider! About World’s Greatest TV The World’s Greatest producers research thousands of businesses to determine which are...
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7 Proven Tactics to Control Costs Amid Postage Increases
New United States Postal Service rates went into effect Sunday, July 14, 2024. Unlike the adjustment in January of 2024, this July increase includes significant price hikes for Market-Dominant Mail. In...
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The Future of Direct Mail DELIVERED 2024 Conference Recap
Melanie De Caprio, Vice President of Marketing at SG360°, shared insights – in 22 minutes – from our 4th annual The Future of Direct Mail market research at the 2024 DELIVERED conference in...
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How To Get 2025 Marketing Postage LOWER than in 2024
Yes, you read that right. The 2025 postage landscape is looking up for marketers. There are several ways you can get your postage down below 2024 per-piece costs. In this article, we’ll share recent...
View ArticleFair Direct Mail Clear from Deceptive Practices Legislation
This article is not intended to be construed or interpreted as legal advice, and all clients and organizations should consult their own legal counsel on any disclosure requirements in their mail...
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From Waste to Win: Target Prospects Who Actually Convert
In the high-stakes world of marketing, every dollar spent must deliver measurable results, especially in customer acquisition. Yet, many marketers face inflated costs and underwhelming returns due to...
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